SEO and SEA

Being found for what you sell, and being able to show that it works.

Findability is largely a technical matter: what a search engine cannot load, parse and understand, it cannot show. Because we build the site ourselves we can get that side right immediately, rather than delivering a report of recommendations for somebody else to carry out.

What you get

  • Technical SEO: Core Web Vitals, structured data, sitemap and hreflang
  • Measurement plan and tracking in GA4 and Google Tag Manager
  • Keyword research based on what you sell, not on search volume alone
  • SEA campaigns with reporting you can read yourself
  • Multilingual sites where the languages do not get in each other's way

When this fits

  • Your site is fast on your laptop and slow on a customer's phone.
  • You have a second language and the two versions compete with each other.
  • Money goes into ads, but nobody can say what comes out.

Core Web Vitals is rarely about server capacity

Scoring green on mobile is almost always about what the browser has to do before anything appears: fonts that arrive late, images without dimensions, JavaScript that blocks rendering. You fix that in the build, not with a bigger server.

Measuring without a cookie banner

For many sites a privacy-friendly measurement setup is enough to know which pages work, with no consent prompt and no data shared with ad networks. If you do need GA4, we set it up properly.

How a project runs

  1. Scoping

    We map what is there, what needs to be added, and where it goes wrong if we misjudge it.

  2. Design

    Screens, flows and components are settled before a line of code is written.

  3. Build

    Two-week sprints, each ending in something that runs and that you can try yourself.

  4. Release

    Live in stages, with monitoring that trips before a user picks up the phone.

  5. Maintenance

    The part that lasts longest. Updates, incidents, and the version after this one.

What we work with

  • GA4
  • Google Tag Manager
  • Search Console
  • Core Web Vitals
  • schema.org

Work in this service

Need any of this?

A single half-hour conversation is usually enough to work out whether this fits and roughly what it costs.

Other services

  • .NET development Web applications in C# that are still maintainable in five years.
  • UX/UI design Screens people can operate, including those who do not use them daily.
  • Hosting and operations Keeping things running, and knowing when they break before you call.
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